About Us

About Us

“Our mission is to help people achieve their financial goals and dreams through effective wealth management.”

Company history

Fuji Financial was incorporated in 2011 in Sydney, Australia. The company was founded by Liam Cooper, who has been working in the Financial Services & IT industry for over 13 years. Liam has completed the Certified Financial Planner (CFP) course, and is a member of the Financial Planning Association of Australia. He is also a Justice of the Peace (JP). He has built a solid reputation and a happy client list based on his commitment to customer service and well-researched advice.

We have an innovative approach to providing sound & sensible advice. We offer choices and ideas rather than telling you what to do.

While we are affiliated with AMP, we are not obligated to recommend their products and services. We conduct independent research to find the highest quality and best value products and then give a recommendation based on your circumstances.

Advice we specialise in

  • Retirement planning
  • Financial planning
  • Investment planning
  • Superannuation
  • Estate planning
  • Salary packaging
  • Wealth management
  • Wealth protection

General advice we provide

  • Small business advice
  • Banking solutions
  • Debt management
  • Group insurance
  • Company insurance

Our Approach

Complex made simple​

We provide you with the education you need to clearly understand your financial strategies.

You are unique​

We create a personalised financial plan that is unique to your situation and goals.

Accountability Partner

We help you stay on track at every stage of life, throughout all the challenges and victories.